Patent Number: 6,338,043

Title: Method and apparatus for developing a package of media advertising spots

Abstract: Methods and apparatus for automatically developing a package of advertising spots from a plurality of available spots offered by a plurality of media suppliers are disclosed. In one implementation, an apparatus includes a package developer cooperating with the memory to develop a package containing a subset of the representations of the available spots based on at least one of a plurality of guideline variables. The apparatus also includes a validator cooperating with the package developer to validate the package by ensuring that every media supplier associated with the representations in the subset supplies a minimum percentage of the spots in the subset.

Inventors: Miller; Laurence Blair (Marina Del Rey, CA)

Assignee: Nielsen Media Research

International Classification: G06Q 30/00 (20060101); G06F 017/60 ()

Expiration Date: 01/08/2019