Patent Number: 7,133,882

Title: Method and apparatus for creating and using a master catalog

Abstract: A method for updating a master product attribute catalog database for consumer response modeling is provided. Data is received from at least one source of product data. A data integrity check is preformed on the received data. A reconciliation is performed between the received data and the master product attribute catalog. The reconciled received data is placed in a master product attribute catalog.

Inventors: Pringle; Tamara (Berkeley, CA), Neal; Michael (San Francisco, CA), Delurgio; Phil (Dana Point, CA), Valentine; Suzanne (Atlanta, GA)

Assignee: Demandtec, Inc.

International Classification: G06F 7/00 (20060101); G06F 17/00 (20060101)

Expiration Date: 2019-11-07 0:00:00