Patent Number: 7,765,142

Title: Apparatus and methods for measuring multimedia demand and for maximizing broadcast channel utilization

Abstract: The present invention provides apparatus and methods for measuring multimedia demand and for maximizing broadcast channel utilization. A first, two way communications channel or channels, from a customer to a broadcaster are provided, as well as a second broadcast channel, which may be, in some embodiments, combined with the two way channel. A bid cycle is established for available programs, whereby one or more programs is listed as available on said two way channel, whereupon one or more customers may bid on those programs in order to view those programs. If the aggregated bids reached a threshold value, the broadcaster will then broadcast the program to the bidding customers, thus closing the bid cycle. If the threshold is not reached, the bid cycle is unsatisfied.

Inventors: Li; Jun (Plainsboro, NJ), Ramaswamy; Kumar (Plainsboro, NJ), Bichot; Guillaume (Princeton, NJ)

Assignee: Thomson Licensing

International Classification: G06Q 40/00 (20060101)

Expiration Date: 7/27/12018