Patent Number: 7,770,194

Title: Information receiving device and its method, and information transmission device and its method

Abstract: The present invention makes viewers surely view commercial programs. When a commercial program is broadcasted and displayed on a display (7A), a viewer is requested a response. The viewer operates a prescribed key in the ten key (32) of a remote controller (31) for response. If the viewer responds to the response request of the commercial program, points are added to a smart card (10). The viewer can view a pay program using the points recorded in the smart card (10).

Inventors: Shintani; Peter (Tokyo, JP)

Assignee: Sony Corporation

International Classification: H04H 20/14 (20060101); H04N 7/173 (20060101); H04N 7/16 (20060101)

Expiration Date: 8/03/12018