Patent Number: 7,788,398

Title: Media player plug-in installation techniques

Abstract: In general, the invention is directed to techniques of distributing media player plug-in software. As described herein, default media player software may cause a client device to begin receiving and presenting media data in a media object. During the presentation of the media data, the client device may identify an occurrence of a viewing event in the presentation of the media data. When this occurs, the client device automatically prompts the user of the client device to decide whether to install a media player plug-in module that enables the client device to overcome the viewing event. If the user decides to install the media player plug-in module, the client device automatically downloads and installs the media player plug-in module. Subsequently, the media player plug-in module causes the client device to receive the additional media data.

Inventors: Chapweske; Justin F. (Fridley, MN), Brase; Ryan (Minneapolis, MN), Riske; John (Minneapolis, MN)

Assignee: Swarmcast, Inc.

International Classification: G06F 15/16 (20060101)

Expiration Date: 8/31/12018