Patent Number: 8,721,432

Title: Managing marketing offers in wagering game networks

Abstract: Some embodiments include a computer-implemented method for monitoring and making marketing offers using electronic devices in a wagering game network. The method can include detecting an event in the wagering game network, wherein the event indicates a player's eligibility for a marketing offer, wherein the event originates from one of the electronic devices. The method can also include determining a monetary value of the marketing offer based on terms associated with the marketing offer, and determining, based on the monetary value, that the player's acceptance of the marketing offer would exceed a marketing budget. The method can include reducing the monetary value of the marketing offer to be within the marketing budget, and causing presentation of the marketing offer on the one of the electronic devices.

Inventors: Detlefsen; David E. (Northfield, IL), Joshi; Shridhar P. (Naperville, IL), Pace; Mark C. (Palatine, IL)

Assignee: WMS Gaming, Inc.

International Classification: G06F 17/00 (20060101)

Expiration Date: 5/13/12018