Patent Number: 8,818,838

Title: System and method for efficiently developing a hypothesis regarding the structure of a market

Abstract: A method in a computer system for efficiently modeling a market corresponding to a set of competing products includes receiving product attribute selection data associated with the set of competing products from an interactive user interface, automatically generating a hierarchical market structure based on the received product attribute selection data, so that the hierarchical market structure is descriptive of hypothesized competitive relations within the set of competing products, and displaying a graphical representation of the hierarchical market structure on the interactive user interface.

Inventors: Sharma; Alok (Glenview, IL)

Assignee: Henry Rak Consulting Partners, LLC

International Classification: G06Q 10/00 (20120101)

Expiration Date: 8/26/12018