Patent Number: 8,818,844

Title: Incenting viewers to remain with their current digital media content

Abstract: A system, method, and computer program by which a content provider can display an incentive for a user to remain with their current channel or program. When the user attempts to leave the current program, a pop-up window containing an incentive to remain with the current program is displayed. The user must respond to the pop-up window in order to proceed, whether the user chooses to leave or remain with the current program.

Inventors: Dolph; Blaine H. (Western Springs, IL)

Assignee: International Business Machines Corporation

International Classification: G06Q 30/00 (20120101); G06Q 30/02 (20120101)

Expiration Date: 8/26/12018